The Strategic CFO in a Rapidly Changing World

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Editor Coda
Jun 26, 2018

Visibility remains a huge challenge for CFOs

Economist Intelligence Unit

As businesses grapple with global economic uncertainty, an increasingly technology-driven world, changing consumer preferences and other factors that affect corporate performance, CFOs have an opportunity to take on a more strategic role and guide their companies to success. 

A study of more than 500 CFOs and senior finance executives conducted by the Economist Intelligence Unit (EIU) and commissioned by Coupa, reveals that more than 60% of CFOs lack complete visibility into the transactions within their organization. Sound familiar?

Read the report to learn how CFOs are responding in a rapidly evolving world where new technologies, uncertainty, and emerging threats abound.

Key Report Findings: 

  • To better manage costs, 60% believe process or technology improvement is critical
  • 67% see process or technology improvement as critical to managing risk within the next two years
  • Business performance risk is the number one threat with the potential to impact the financial position of those organizations surveyed

The report also includes five qualitative interviews with the CFOs from Ally Financial, Driftwood Acquisitions and Development, Hays, Micron Technologies, and Zendesk.


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