Avalara Receives 2026 Buyer's Choice Award from TrustRadius

Tax automation provider Avalara, Inc. has been named a 2026 Buyer's Choice Award winner by TrustRadius, a business technology review platform owned by HG Insights. The award recognizes products that demonstrate strong customer satisfaction across capabilities, value, and overall experience, based entirely on verified user feedback.

TrustRadius said Avalara earned high marks for simplifying complex tax and compliance processes through automation and accuracy—areas that many businesses cite as persistent operational challenges.

“Tax compliance is one of the toughest challenges businesses face, and Avalara has made it feel manageable for so many teams,” said Allyson Havener, Chief Marketing Officer at TrustRadius. “Their 2026 TrustRadius Buyer's Choice Award shows how much customers rely on Avalara to bring accuracy, automation, and peace of mind to their operations.”

The Buyer's Choice Awards evaluate reviews to determine whether customers believe a product meets expectations, offers strong value relative to its price, and is a solution they would purchase again. Only products with consistently high ratings across these categories qualify for recognition.

Avalara executives said the award reflects the company’s emphasis on customer experience as compliance requirements evolve across jurisdictions.

“We’re honored to receive the 2026 Buyer’s Choice Award from TrustRadius, especially because it reflects the voice of our customers,” said Liz Armbruester, Chief Customer Officer at Avalara. “Our customers rely on Avalara to simplify complex tax and compliance challenges, and this recognition affirms our commitment to delivering exceptional value, performance, and partnership every day.”

Avalara provides cloud-based tools that support tax calculation, reporting, and compliance management for businesses operating across multiple tax regimes. More information about user experiences with Avalara is available on TrustRadius through verified customer reviews.