Four Avalara Leaders Named to CRN's 2025 Women of the Channel List

Avalara, a provider tax compliance automation, announces that four of its channel leaders have been recognized on CRN's 2025 Women of the Channel list. Each year, CRN honors outstanding women from vendor, distributor, and solution provider organizations whose leadership and vision continue to drive progress and innovation in the technology industry.

The Avalara honorees recognized in this year's list are:

• Sona Akmakjian, Global Head of Strategic Accounting Partnerships
• Melissa Dallmeyer, Strategic Partnerships Executive
• Molly Heffelfinger, Partner Marketing Executive
• Sabrina Papini, Partner Marketing Executive

The 2025 Women of the Channel list celebrates professionals who bring strategic insight, creative problem-solving, and unwavering dedication to their roles—empowering partners, advancing channel programs, and fueling customer success. These leaders exemplify excellence and continue to make a meaningful impact on the channel ecosystem.

"It's an honor to recognize the outstanding accomplishments of these women, who are leaders and change-makers in the IT channel," said Jennifer Follett, VP, U.S. Content and Executive Editor, CRN at The Channel Company. "Each woman spotlighted on this list has shown exceptional dedication to building creative strategies that propel transformation, growth, and success for their organizations and the entire IT channel. We are pleased to spotlight their important contributions and look forward to their future success." 

This recognition adds to Avalara's ongoing momentum in channel leadership. Earlier this year, Avalara's global channel leader was named to CRN's 2025 Channel Chiefs list, further underscoring the company's commitment to partner excellence.

"We are incredibly proud of our CRN honorees and their contributions to Avalara's partner-first mission," said Meg Higgins, Executive Vice President of Global Partners at Avalara. "Their dedication to building a best-in-class partner ecosystem delivers meaningful value to our technology and channel partners—and ultimately strengthens our ability to support customers around the world. This recognition is a well-deserved testament to their impact."